The premier provider of retail automotive video marketing

From our personalized video experiences to our dynamic, video-enabled landing pages and merchandising tools, we create innovative, industry-leading video content that drives engagement throughout the purchase journey. UnityWorks provides a dynamic merchandising component to complement a deep arsenal of established automotive marketing and sales solutions.

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Video Advertising

Sales & Service Video Campaigns

Our sales and service campaigns are supported by customized landing pages delivered through the industry’s largest media platforms. We leverage each media platform to precisely geo-target the right audience for every dealership. All advertising content is created specifically for each platform to deliver the most effective campaign results. That is why OEMs depend on our in-house video content services and campaign management expertise to deliver thousands of campaigns each year for their dealers.

Package Includes:

  • Targeted video campaign
  • Campaign management and optimization
  • Monthly reporting
  • Inbound sales call tracking
  • Model Video Showcase page with offer
  • Website remarketing

YouTube Campaigns

YouTube is the second largest search engine and the leading video source among new automotive purchasers. This world-class media platform has unmatched potential to drive engagement, search lift and dealership visits.

We offer skippable 20-second video ads that drive home your messaging, as well as six-second non-skippable bumper ads that echo and amplify your longer ad units. YouTube is the only platform that allows us to measure which shoppers viewed an in-stream ad in its entirety and then actually visited a dealership. With UnityWorks’ in-stream TrueView ad units, dealers only pay if the prospect watches an entire video or clicks the ad.

Package Includes:

  • One 20-second skippable video ad and three six-second non-skippable bumper ads
  • Targeted video campaign
  • Campaign management and optimization
  • Monthly reporting
  • Inbound sales call tracking
  • Model Video Showcase page with offer

Facebook and Instagram Campaigns

With 239 million active U.S. users every month, spending an average of 50 minutes and 14+ visits a day, Facebook video campaigns are among the most efficient and cost-effective ways to target and engage your customers. With only about 1.7 seconds to create enough of an impression for a “thumb stop,” it is imperative that your video unit gets an in-market shopper to stop and view.

Instagram is owned by Facebook, and it provides a complementary media platform that attracts a younger audience who look for highly visual content and experiences. With over 80 million active users in the U.S. who visit their page over 13 times each day, Instagram provides a great opportunity for dealers to share their new model video ads to in-market shoppers. Users want relevant, short, fast-paced ads that showcase the products in action.

Each campaign features dealer-branded video content highlighting a selected model, key selling messages and offers created specifically for Facebook newsfeeds. The video ads communicate even when viewed in muted play to drive traffic to custom landing pages on your website.

Package includes:

  • One 15-second Facebook/Instagram video ad
  • Featured model, offer, dealer branding and call to action
  • Campaign management and optimization
  • Monthly reporting
  • Model Video Showcase page with offer

Facebook VIN Carousel

Drive interest to your inventory with dealer-branded video ads followed by clickable images of specific new vehicles in stock. After the carousel video ads are presented, in-market auto shoppers can easily swipe to view your vehicles and click to go straight to your VDPs. Captivate a new car buyer on one of the industry’s most effective marketing platforms and get them to take action by visiting your website or dealership.

Package includes:

  • One 15-second Facebook carousel video ad
  • Carousel contains VIN inventory matching model showcased in video ad
  • Featured model, offer, dealer branding and call to action
  • Campaign management and optimization
  • Monthly reporting

Google Marketing Platform

Google’s Display & Video 360 enables you to place ads within a radius of your dealership on thousands of leading websites and mobile gaming apps. These 30-second skippable ad units are served as pre-roll ads prior to video content on any device.

This platform allows for precise targeting of competitive models and provides strong click-through performance compared to other media platforms. Video ads on this platform have consistently outperformed all others when it comes to dealer website click-throughs.

Package includes:

  • Targeted Video Campaign
  • Campaign Management and Optimization
  • Monthly Reporting
  • Inbound Sales Call Tracking
  • Video Showcase Page with Offer
  • Website Remarketing

Google Marketing Platform

With a recent decline in cable TV usage, you can no longer rely on traditional TV advertising to reach the 2 million qualified in-market shoppers who will buy a new car in the next 60 days. OTT, also known as Connected TV, includes any internet-connected TV or device that enables users to access content through an app.

Current popular connection methods include smart TVs, gaming consoles (Xbox, PlayStation) and multimedia devices (Roku, Apple TV, Chromecast, Amazon Fire TV). OTT is an ideal way to reach cord-cutters (people who no longer wish to pay for monthly cable subscriptions) and cord-nevers.

Package includes:

  • Targeted Video Campaign
  • Campaign Management and Optimization
  • Monthly Reporting
  • Inbound Sales Call Tracking
  • Website Remarketing

Amazon Advertising

Now the #3 digital advertising platform behind Google and Facebook, Amazon identifies auto intenders by segment and zip code using trusted first-party data. Customized non-skippable dealer ad units are accessed through Amazon’s Fire TV and served on the Freedive app (85M users) or through a third-party app. Our HD-quality, full-screen TV ads are a valuable addition to your overall video strategy.

Package Includes:

  • Targeted video campaign
  • Campaign management and optimization
  • Monthly reporting
  • Inbound sales call tracking
  • Website remarketing

Model Video Showcase

Our Model Video Showcase is a customized campaign landing page for your multi-channel video campaigns delivered through any of the leading video platforms or email. Dynamic and content-rich videos are designed to emotionally engage shoppers with compelling, personalized experiences.

With just a few clicks, our videos move your shoppers closer to the vehicle of their choice at your dealership. These videos present OEM-approved footage and photos that highlight the featured campaign model along with additional video content and current local offers. Shoppers can also easily navigate to a 60-second virtual test drive of any model within your lineup.

Package Includes:

  • Entire new model lineup with a 60-second virtual test-drive of each model
  • One model offer per month
  • Strong call to action options
  • Embedded into dealership website
  • Mobile optimization

VIN Test Drive Videos

Our collection of professionally produced virtual test drive videos help shoppers emotionally connect to your dealership’s inventory and brand. These online video brochures provide compelling, interactive content that significantly increases engagement, saves hours of research time and drives customers through the purchase funnel faster.

By combining UnityWorks’ industry-leading video expertise with ChromeData’s world-class build data, we deliver the most robust VIN video presentations in the industry. The groundbreaking mobile-first platform allows you to dynamically pitch the most saleable features of each vehicle. Our test drives are packed with data-rich content and unique features to keep shoppers on your site longer and motivated to purchase from your store.

Package Includes:

  • Branded intro and outro
  • Video syndication on leading third-party sites
  • Video Lead Responder for personalized video email messages
  • Monthly reporting