J&L Marketing’s vision is to help our clients consistently achieve and surpass their goals. Whether they’re looking to increase awareness, boost traffic and sales, or win back lost customers, we want to provide marketing solutions to each of our clients’ greatest needs. We do this by creating new and exciting solutions to some of the biggest marketing challenges the automotive industry is facing and delivering real, tangible, and significant results as a result of these solutions.

Our digital Service Combat Strategy was created to increase customer retention, combat high post-warranty defections and to positively impact service effectiveness focusing on three major components: deep data, marketing strategy, and campaign management.

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DEEP DATA

Identifies who we target, when the right time is, and how we motivate them to respond.

  • Complete online Analysis to Discover exactly what your competition is advertising
  • Target previous customers on Google paid search, even when they don't search for your dealership or your brand
  • Win back inactive customers on Facebook, Gmail and on over 2 million websites
  • Utilize the most advanced audience targeting methods to deliver higher quality leads
  • Dynamic data driven programmatic campaigns
  • Data is protected and backed by a 10-million-dollar cyber liability insurance

MARKETING STRATEGY

Multi-channel approach driven by technology and relevant messaging to increase engagement and leads.

  • The most comprehensive paid search, display and social advertising strategy persuades more customers at a lower cost per conversion
  • Automatically change your service ads based on the exact service specials consumers search for
  • Utilize dynamic search and display advertising for higher click through rates at a lower cost
  • Reach consumers during critical decision-making moments
  • Improve your customer's experience by making it easier and faster to call you, text you and email
  • Persuade consumers with highly relevant and effective ad copy
  • Utilize our proprietary technology:
    • 24/7 Bid Management
    • Custom Landing Pages
    • Programmatic Advertising

CAMPAIGN MANAGEMENT

Simplify the entire process.

  • Google Ads Certified Digital Marketing Specialist allow you to effortlessly optimize your digital marketing strategy and results
  • Continuously monitors your competition so you can frequently enhance your strategy
  • Have confidence your service marketing produces a high ROI with a 24/7 real time online dashboard