Why Stream?

This investment into our client’s brands and success has resulted in our steady growth for 2 decades resulting in over 5 national offices and 350 team members throughout the country along with incredible awards and accolades along the way including Top 150 largest employer in the Philadelphia region and 11-time Inc 500/5000 winner. Our motto is: Do the Ordinary Extraordinarily Well and our team members truly live by this philosophy. Our client partners are treated like our only clients with a high-level of communication, absolute transparency, and an aggressive pursuit of mutually set KPIs.

What is an Integrated Agency?

Stream Companies believes in an integrated approach that fosters communication with and between each department to elevate the results of our digital efforts. This strategy aligns all messaging through each medium and channel but also ultimately allows us to be more strategic with our advertising dollars thus saving money and being more effective with our ad placement and spend. An integrated approach helps improve visibility and maximizes digital efforts.

STREAM'S INTEGRATED MARKETING CLOUD

A 1st Party Data Solution that Includes a Website Audience Identification tool, Customer Retention Tool, Audience Planner + Activation Platform to deliver Immersive Household Targeting. Identifies YOUR website shoppers using our patented technology, transforming cookies into 1st Party Households and collects AI-powered Insights. Our Customer Retention Tool integrates with your DMS and segments your 1st party data into different areas of opportunities. Communicates with your customers monthly using Dynamic Emails that are connected to a Vehicle wallet experience and includes AI-Generated Customer Leads into your CRM. Activate your 1st party data further with Media using different geo-addressable tactics. These tactics create an Immersive Household approach by serving impressions down to the household level to target every device & individual within that household. Lastly, choose to power-on our pop-up overlay to create on-site lead generation.

Digital Advertising

We live in a digital world. Now more than ever, car buyers are using a variety of online sources to research and engage with your dealership, making their time in-market virtually irrelevant. At Stream, our Omni channel philosophy aligns the most relevant platforms and tactics around your target audience, not the other way around.

Now you can reach your audience at the right time (geo location, time of day, day of the week) in the right moment (what’s on their mind) on the right device (mobile, desktop, or tablet) with the right message (ad copy). But being online isn’t enough. You have to understand the micro-moments that your customers are having so you can target them with customized ads that speak perfectly to their interests and needs.

Our comprehensive digital advertising services include a variety of ad choices. Static display retargeting, for example, allows you to send static adds to people who have visited your dealership’s website. Dynamic display retargeting, on the other hand, means that you can show those visitors specific ads based on what pages they viewed on your site. So if they stopped by the service department page, you can show them ads for automotive service.

Plus, since Stream isn’t tied to any one ad network, neither will your dealership, allowing you to reach your audience wherever they may be.

Paid Search

We know generating tons of traffic to your dealership’s website isn’t enough. You must make sure that you’re attracting visits from people who are most likely to do business with you. That means targeting audiences that are in your own backyard as well as the backyards of your competitors. That’s the power of SEO. To make sure that the right people find your dealership, you need to strategically target and rank for specific keywords. Our SEO specialists perform detailed keyword research to determine which keywords and phrases your dealership should focus on.

Everything our SEO team does is backed by data. Stream uses the most sophisticated tools available for monitoring your site’s traffic, which includes a Google Analytics account that we’ll set up for you. If you already have an account, we’ll gladly run through and make sure that it’s tracking data correctly.

Search Engine Optimization

SEO is the foundation of your entire website. It doesn’t matter how good your website looks if search engines aren’t finding it. With comprehensive search engine optimization (SEO) services from Stream Companies, you can take your dealership’s website to new heights by generating traffic that actually makes a difference to your bottom line. How? By targeting the only kind of traffic a car dealership cares about: local.

Social Media Management

We know what your followers want, we build a foundation based on data and over 10+ years of user information to combine precise targeting, relevant content and effective messaging to reach your audience at every stage of the buying journey. Analyzing this data on a regular basis allows us to ensure your program is performing best.

Stream companies has created an app AutoSnapp. It is designed to help your entire team effortlessly provide unique content, photos, videos, and more. Download the app and use the provided log-in to snap a photo, tag it, and submit it. The Stream team will instantly receive it and be able to include it in content, ads, and other marketing efforts. The app helps us to collaborate with your team to gather original content, build your brand, and showcase your personality.

Social Media Advertising

Stream companies realizes social media marketing is no longer the frilly, fun add-on to your digital presence. From Facebook and Instagram to its powerful advertising and targeting capabilities, we can now drive traffic, promote, engage, interact, and sell directly from your social platforms. With over 244 million people in the US sharing who they are and what they like, consider it a place where people are tuned in 24/7, ready to interact with and read your messages tailor-made for them. Stream Companies works to organize a calendar of posts that help users (aka potential shoppers!) explore, share, gain knowledge, ask questions, voice concerns, leave reviews, and interact in ways that no other digital platform can offer. From instant feedback to editing content at the drop of a hat, social lets you instantly express your business’ tone and voice to an audience that wants to engage with you!

Web Merchandising

Web merchandising is an important digital discipline that aims to recreate every level and layer of your dealership within your website. It’s our belief that your main homepage should reflect the level of care, detail, and positioning incorporated in your showroom. Your listing pages are just another version of your lot and should be clean and easy to navigate. Finally, your vehicle detail pages should be as straightforward and useful as the window stickers on your cars. Our goal is to drive all the people visiting your website into your dealership physically.

A web merchandising specialist familiar with your web platform will be available for the number of monthly hours your package allocates within the scope of normal business hours. They’re happy to update promotional messaging, open tickets with your web platform, and assist in integrating new technologies into your site. Outside normal business hours, an emergency web merchandising specialist is available on Saturdays and Sundays to assist with any on-site emergencies. Our web merchandising specialist will routinely review your site and use any available hours to complete proactive site audits. These aim to improve your site using standard best practices as well as individual creativity.

Stream Power Search

When your sales team is pursuing a lead, one of the main things they need to know is what the buyer is looking for. After all, you wouldn’t try to sell an SUV to someone looking for a coupe. With Stream Power Search, you not only have the ability to send dynamic ads to your digital visitors, but they’ll appear in places that seem natural and intuitive for the shopper. It’s all about delivering the right ad to the right person at the right time in the right place.

Our team will show you how your ads are performing with advanced reporting and custom tracking parameters. We can even make adjustments to your ads mid-month to optimize your current campaign and send you data when needed.

Digital Video Advertising

We live in a digital world, if you’re not thinking about how to reach your audience online, you’re probably missing out on a huge share of potential customers. But being online isn’t enough. You must understand the micro-moments that your customers are having so you can target them with customized ads that speak perfectly to their interests and needs. With digital ad you can reach your audience at the right time (geo location, time of day, day of the week) in the right moment (what’s on their mind) on the right device (mobile, desktop, or tablet) with the right message (ad copy).

Our comprehensive digital advertising services include a variety of ad choices. Static display retargeting, for example, allows you to send static adds to people who have visited your dealership’s website. Dynamic display retargeting, on the other hand, means that you can show those visitors specific ads based on what pages they viewed on your site. So if they stopped by the service department page, you can show them ads for automotive service.

Email Marketing

At Stream Companies we are dedicated email marketing experts that are committed to making sure that your campaigns are the best they can be and reach as many people as possible. The team tests every campaign in more than 50 combinations of the most popular email clients and mobile devices in order to be far reaching, fast, and efficient. Utilizing the latest in responsive designs and coding, your email campaigns will adapt to whatever is being used to view them, whether it’s a desktop, tablet, or mobile device. The email campaign renders the best way possible on all devices.

These designs make it more appealing to customers, which in turn gets your message across as soon as possible. Also, through email analytics, we get a look at the extensive data on devices, opens, clicks, engagement, forwards, social shares, and more. This allows our team to understand what’s working and what’s not, so your strategy is always ahead of the game. In addition, all links to your website have Google Analytics custom campaign parameters for additional advanced tracking through your analytics account.

Reputation Management

Stream’s approach is always one-step ahead, automatic, and unique, – aimed at promoting an increase in positive reviews for the dealership with a goal of capturing any negative feedback privately so it can be resolved offline. Consumers can make or break a brand’s digital reputation, so it’s important to be responsive, attentive, and engaged with the online conversation about your company.

It’s critical to look not only at the day-to-day reviews but also at how customers are responding to your business, your staff, and the overall experience. With alerts and emails in real time, we’re available to work with you to address, respond, and resolve any issues with an efficient turnaround time. Instead of waiting for reviews and reacting as they appear, Stream instantly solicits customer feedback through automated personalized emails, directing positive experiences to designated review sites. Within 24 hours of visiting, customers are prompted to share their experience.

CTV/OTT

Not everyone watches TV in the traditional way anymore. Nowadays, more people than ever catch their shows on a television connected to the internet. Whether it’s a Smart TV, a streaming device like Roku, or even a gaming console, Connected TV (CTV) is a new wave of entertainment that is already changing video advertising. At Stream Companies, we want to help you harness Connected TV (CTV) as an advertising channel.

At Stream, we deliver quality content to users when and where they spend the most time. That extends to the realm of Connected TV, where we run campaigns that we actively optimize every day.

There’s virtually no waste because we do 95% of campaigns at the zip code level. We only reach people within the geography responsible for the most sales with our CTV advertising content. And we place our ads where users find themselves most, whether it’s news sites, online retailers, blogs, or anywhere else.